Comprehensive Portfolio Gap Assessment
Designed for System Integrators, Distributors, and Dealers in Automation
Business Assessment
- Product Range Analysis: Evaluate and compare existing product lines against market trends.
- Customer Segmentation: Assess industries served and identify new growth opportunities.
- Geographic Reach: Explore untapped regions and assess current market share.
Market & Competitor Analysis
- Competitor Benchmarking: Compare portfolios with competitors' leading products and pricing strategies.
- Industry Trends: Align with Industry 4.0, sustainability, and AI trends.
Technological Innovation
- Technology Gaps: Assess the presence of cutting-edge technologies and AI-driven tools in offerings.
- R&D and Innovation Pipeline: Review R&D efforts and the speed of product innovation.
Supplier Relationships
- Partner Evaluation: Assess supplier strength and potential for innovation in partnerships.
Sales Performance & Market Alignment
- Revenue Contribution by Product Line: Identify high- and low-performing products for re-evaluation.
- Pricing & Positioning: Encourage competitive pricing strategies based on product performance.
Customer Insight & Feedback
- Customer Needs Assessment: Analyze feedback and NPS to identify emerging customer needs and service gaps.
- After-Sales Support & Customization: Assess customer satisfaction and loyalty based on after-sales support.
Strategic Recommendations
- Portfolio Expansion: Provide recommendations for product diversification and suggest strategic partnerships.
- Strategic Partnerships: Highlight new partnerships for product and market expansion.
Integration of MasterLink Hub Strategies
- Strategic Brand Awareness: Ensure portfolio changes align with brand identity.
- Collaborative Milestones: Set timelines for product launches and partnerships.
- Resource Allocation: Optimize resources for R&D, channel development, and sales performance.