GTM Readiness Kit

GTM Readiness Kit

Assess your Go-To-Market strategy and discover where you stand

Complete this comprehensive assessment to evaluate your GTM readiness across 10 critical dimensions. Get instant insights into your strengths and areas for improvement.

1 Decision Ownership

When a customer buys your product, do you know who actually makes the final yes/no decision?

What this detects: If decisions are invisible, sales becomes random.

0 – No idea 1 – We guess 2 – We know sometimes 3 – We know in most deals 4 – We know in every deal

2 Pilot-to-Order Reality

Out of your last 10 pilots or demos, how many converted into paid orders?

What this detects: Pilot graveyard risk.

0 – 0–1 1 – 2 2 – 3–4 3 – 5–6 4 – 7+

3 Distributor Commitment

How many of your distributors actively bring you new leads every month?

What this detects: Whether you are sold or just "listed."

0 – None 1 – 1 2 – 2–3 3 – 4–6 4 – 7+

4 Channel Dependency

If your top 2 distributors stop working tomorrow, how badly does revenue drop?

What this detects: Channel fragility.

0 – Business collapses 1 – Major damage 2 – Moderate 3 – Small 4 – Almost no impact

5 Spec Control

How often do tenders or EPC specs get written in a way that favors competitors?

What this detects: Whether you are in control of the buying language.

0 – Almost always 1 – Often 2 – Sometimes 3 – Rarely 4 – Never

6 Price Power

When a dealer asks for discount, can you defend your price without panic?

What this detects: Commoditization risk.

0 – Always give discount 1 – Often 2 – Sometimes 3 – Rarely 4 – Almost never

7 Decision Speed

From first serious discussion to order, how long does it typically take?

What this detects: Decision friction.

0 – 12+ months 1 – 6–12 months 2 – 3–6 months 3 – 1–3 months 4 – < 1 month

8 Internal Alignment

Do sales, engineering, and leadership agree on which customers to target?

What this detects: Hidden internal GTM drag.

0 – Constant conflict 1 – Often misaligned 2 – Sometimes 3 – Mostly 4 – Fully aligned

9 Repeatability

Can you predict next quarter's sales within ±20%?

What this detects: Whether growth is engineered or lucky.

0 – No idea 1 – Very unreliable 2 – Rough guess 3 – Mostly accurate 4 – Very accurate

10 Founder Load

How many key deals die if you personally stop pushing them?

What this detects: Founder bottleneck risk.

0 – Almost all 1 – Many 2 – Some 3 – Few 4 – Almost none

Scoring Logic

40–32

GTM Under Control

31–24

Hidden GTM Stress

23–16

Structural GTM Risk

15–0

Growth Will Stall

This becomes the backbone of Decision OS™

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